Image result for image of Heinz beans

Hello and hi. The world has gone mad. Yes. Yes it has. I mean, the unthinkable has happened and we now have a crazy person in the White House. Things are still pretty bad in Aleppo and people in India can not get money out of ATM’s… and a lot worse has happened. But now, now…we here in the UK find it fit to ban an advert on the telly due to health and safety reasons. Good grief. Jesus, take the wheel. So, this happened….

Beans. We sure do love our beans here in the UK. Beans on toast is a gastronomic dream. If you do not like beans on toast, then we simply can’t be friends. Sorry (not sorry). That being said, a Heinz beans advert showing how to beat out a song on tin cans has now been banned for health and safety reasons. Please read that sentence again.  The ad, featured people using empty or full tins to make the rhythm of a song, with the catchline #Learn the CanSong. I mean, if it brings you joy…do it. If you want to look like a homeless person on the street doing it-do it, far be it from me to judge you. I don’t judge people. Much.

Apparently the Advertising Standards Authority (ASA) ruled that mistakes might be made that could lead to people cutting their hands or fingers. What the what? Are said people 2 years old? I seriously doubt it. Kraft Heinz denied that the ad campaign posed a risk. S0, 3 viewers complained that the TV ad could encourage unsafe practice and 6 believed it featured behaviour that could be dangerous for children to copy. Who ARE these people? Clearly they have nothing better to do with their lives than raise a complaint regarding a can of beans. I am also assuming that these are the same people that do not run with scissors. Please don’t run with scissors-a brisk walk should be fine. Thanksgiving is tomorrow and nobody got time to take your scissors running self to Accident and Emergency (A&E). For real.

As reported by the BBC, the ASA said it was pretty unlikely that consumers would be as proficient as the actors at flipping and twirling the cans around. Well, thank goodness about that.  The ASA did go on to say that mistakes might be made with an empty can-given the required manoeuvres required along with a lack of instructions. Indeed.

So, for the reasons given and because the ad did not include info on how to ensure consumer safety when recreating the song-the ASA concluded that the ad actually condoned and encouraged behaviour that  prejudiced health and safety. Good grief. *facepalm.* The entire ridiculous quote by the ASA was this:

“We told Heinz to ensure that future ads did not condone or encourage behaviour that prejudiced health and safety, including behaviour that could be dangerous for children to emulate, for example by featuring open tin cans being used to play music.”

Well now. There you have it. Health and Safety gone mad. I was going to include the ad-but due to health and safety concerns, I probably should not. But if you are keen, you can probably find it on YouTube. However, the ASA has ordered (yes ‘ordered’) Heinz not to broadcast the advert again it its current form. That is all.






  1. Howard · November 23

    Barque barque. Wag tail. 🐕. Starque staring bonquers.


    • samdfb1 · November 23

      So crazy. Of course…this is great publicity for Heinz. xxx

  2. waternymph88 · November 24

    This is ridiculous! xxx

  3. Halycon Prana · November 25

    Or perhaps they just realised how silly of an advert it was, and to avoid further embarresment decided to take the ad down. I know advertisers stretch the possibilities of desperation in order to get people to buy stuff, but this ad was just lame. Everyone knows about Heinz, everyone knows about beans. Perhaps if they were to focus on perhaps the quality of the food and perhaps offer additional creative and useful food products that fit with current day consumer demands and needs they wouldn’t need to make ads like this. Just my opinion.

    • samdfb1 · November 25

      Yup. Good point. Thanks for the read. 😉

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s