Mother & Baby Magazine, Britain’s FIRST baby magazine is set to turn 60 years old this month. Take a look at their advice from yesteryear:
- When breastfeeding, drink beer daily. Err…how do you think the young lass got pregnant in the first place? Sheesh. This advice comes from an issue in 1957. If you don’t have an issue with this…well then, we can’t be friends.
- Strip furniture to beat ‘baby blues.’ This advice was given in 1958-‘should you have a bad attack of blues or feel madly frustrated by the climate, the cat next door or just life, try furniture stripping. ‘ Um..ok.
- Sit toddlers on the ironing board. From 1957: ‘High chair, potty chair, car seat all in one! One of the most versatile, and therefore economical pieces of nursery equipment, the Derek Folding High Chair can be used as a highchair with a removable feeding tray, a car seat and, when the pot is slipped into position, it makes a perfect baby potty-trainer.’
- Dangle baby from the luggage rack. Hmm. Air travellers of 1956 were told of a marvellous invention-‘The BOAC (British Overseas Airways Convention) has specially designed cots or sky cots, so that children can be clamped to the luggage rack.’ Yikes.
- Agonising Labour? It’s YOUR fault. What the what? ‘Every Mother does not have an easy time during birth, but this can be her own fault.’ Is that so?
- Should Dad be present at the birth? Well in the 1950’s they said: ‘It is our own view that the business of childbirth often brings vicarious suffering and anxiety to the expectant father. Is his presence really necessary?’ Yes. Yes it is.
The 60th anniversary edition will go on sale on Wednesday for £3.99. No doubt you will find some pearls of wisdom in the current issue. But in the words of Butterfly McQueen from Gone With the Wind: ‘I don’t know nothin’ bout birthin’ babies!’